“…unless our words, concepts, ideas are hooked onto an image, they will go in one ear, sail through the brain, and go out the other ear. Words are processed by our short-term memory where we can only retain about seven bits of information… Images, on the other hand, go directly into long-term memory where they are indelibly etched.”

Dr. Lynell Burmark

two kids laughing in front of a laptop

Images enhance and improve eLearning content. Therefore, be sure to provide all content builders standards for finding, selecting, attributing, and implementing images into their courses.

Select each of the following topics to learn best practices in creating and sharing information for your writing and development team on finding images.

A few more tips:

  • Search for the least restrictive licensing options when considering Creative Commons images.
  • Images are sometimes incorrectly marked as public domain on Wikipedia or Wikimedia; check the original source of the image to judge the credibility of the public domain notice.
  • Some state agencies do require permission to reuse images so be sure check terms of use of the website where you found the image.
  • Most, but not all, federal government images are in the public domain. Those that are not public domain usually include a citation to the original source. Check with the website terms of use and/or the original source for permission to re-use image.

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